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The First Rule of Batrun….

February 23, 2018 IN Adventure, Beers, Events, Sports, Uncategorized

…is never to talk about Batrun…

 

But, this race was so epic we just can’t help ourselves!

 

The Batrun is held around full moon every year in Feb or March. Grit, determination and extreme enthusiasm for the mountain and the outdoors are obvious pre-requisites.

 

The route is 30km, with a gain of 2250m (which is insane!), up and down the three Table Mountain National Park summits – Devil’s Peak, Maclear’s Beacon and Lion’s Head – all run at night with ‘bat vision’.

 

Sure there are some pro athletes in the group, but this is a community event run by those lucky enough to get their hands on one of the limited number of tickets, creating a super supportive, non-competitive vibe, with a good time had by all – including the crew.

 

Last weekend, from sunset to sunrise, we followed the runners up and down the three peaks cheered them on and handed out medals they couldn’t have worked harder to earn – ice cold Jack Black Beers.

 

“In running, the road is pop music, the trail is rock & roll, and the Batrun is heavy metal. It’s the raddest event on the calendar, and attracts the coolest, craziest runners and supporters alike.” – Pete Calitz.

 

Here’s a glimpse into the epic-ness that is the Batrun. A serious congratulations to everyone who gave this a go.

 

For more info on the race, check out the Batrun website.

 

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OUR NEXT CHAPTER

February 15, 2018 IN Brewery, News

Looking back, it was an exciting, busy and challenging 2017.

We turned 10 years old! A time to reflect on where we’ve come from, and where we’re going. It’s been quite a ride. Some days it feels like we only started yesterday, while other days it feels as though we’ve been working at this for quite some time. We’ve grown up from our humble beginnings of me delivering kegs on my scooter and Meg cold-calling restaurant accounts, but at the same time we still so often feel like we’re finally just getting things going.

We’ve matured as a family business and keep on striving to make the best, most inspiring beer we can, while maintaining the best service levels to all our customers – which comes with its fair share of hurdles – with more moving parts than ever before. From increased production, sales, marketing, and distribution to a new Taproom… jeepers, we’ve been pretty busy.

With all of that in mind – the most important thing we insist on, and always come back to – is to remain true to our original vision – to make premium, well made, honest beer that is crafted with inspiration and full of flavour. Always.

Moving forward into 2018 – we see some challenges ahead, particularly in distribution. Based on this, we are excited to partner up with Heineken SA, to help take our brewery into 2018, and the next chapter of the Jack Black story.

We don’t think we could have chosen a better partner – a family-controlled company that operates in over 70 countries and is renowned for successful partnerships. Sure, they’re big, but they’re also pretty darn great.

Heineken will acquire a minority share, so myself and my team (who are not going anywhere) will retain control over our heritage, our recipes, our day-to-day operations, and our company’s future direction.

Essentially, we’ll have a partner that will help us expand our network and get our beer to all parts of the country, and possibly beyond. This means you’ll have better access to our beers, which at this point is something we’ve only dreamt about.

I can honestly say we’ve had great, genuine interactions with the team from Heineken and that we’re super stoked about our plans for the future, or frankly, we wouldn’t be doing this. We truly feel it’s the best thing for us and our business – to be able to achieve the potential we have as a brewery.

We look forward to this exciting new chapter as we continue brewing beers that we hope will inspire you, as much as they inspire us.

Yours in beer,

Ross

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WIN R300 to spend at our Taproom!

February 14, 2018 IN Beers, Bottle Store, Brewery, Competitions

Interested? Head on over to Woodstock Liquors, fill your growler with our Atlantic Weiss at the special price of just R39/L, and the lucky winner could be you! 

How to enter:

  • Fill your growler with Jack Black’s Atlantic Weiss at Woodstock Liquors.
  • Write your name and contact details on the back of your till slip.
  • Place your till slip into the entry box provided.
  • Wait for that phone call. 

No growler? No worries! You can buy one from Woodstock Liquors, or directly from our brewery.

The competition runs until the end of Feb. Winner will be chosen on March 2nd. 

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Rooftops, Red Trucks & Rad Beer

January 30, 2018 IN Adventure, Bars, Beers, Restaurants

The Radisson Red is pushing the boundaries for what we’ve come to expect from a hotel – and we’re all about it. They’re living by a hotel philosophy that connects with an ageless millennial mindset through art, music, fashion – and of course craft beer. Fitting, then, that they’re to be found in Cape Town’s new hotspot – the Silo District.

Built right next to the iconic Silo Hotel and the The Zeitz MOCAA Gallery (Africa’s largest museum of contemporary art), the Radisson Red is really in the thick of this newly developed mixed-use precinct – just a stones throw from the Waterfront, the city bowl, and the Atlantic Seaboard.

Once you’ve exhausted yourself indulging in the best Cape Town has to offer, head up to the Red Roof, find a perch poolside with the break-taking view of Table Mountain, Signal Hill, or the Waterfront, and order yourself a juicy burger and an ice cold beer Jack Black Beer. That’s where we’ll be anyway.

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Views + Brews

January 10, 2018 IN Adventure, Beers, Restaurants

There is nothing better than an ice cold beer after a long, sweaty hike. If you’re hitting the mountain this weekend you can now reward yourself with a fresh pint of Jack Black Beer at the Table Mountain Café – yum! If the gruelling uphill isn’t your thing, the restaurant’s spectacular view alone is worth a trip up the cable car.

Hiking Routes:

  • Rookie: If you haven’t yet done the walk up, give Platteklip Gorge a try – it’s one of the most popular routes up the mountain. It is pretty steep, but also pretty straightforward and should take between 1 and 3 hours to ascend. Otherwise there’s Kasteelspoort on the Atlantic side – talk about views!
  • Regular: If you’re a bit braver (and fitter), give India Venster a try. This route requires some scrambling and can take between 2 and 4 hours.

Taking the Car?

  • The fastest (and easiest) route up is via the cableway.
  • The scenic journey up will take about 5 minutes in a car that can carry up to 65 passengers per trip.
  • Cars depart from the lower cable station on Tafelberg Road every 10 to 15 minutes but don’t expect a short waiting time , especially during peak season.
  • The cableway won’t operate in bad weather conditions – calling before to check if it’s running is advised.

Once You’re at the Top:

  • Check out the view!
  • Stop at Table Mountain Café to refuel.
  • Visit the curio shop.
  • Explore the plateau along the Dassie Walk, the Agama Walk, or the Klipspringer Walk.
  • Picnic at one of the dams.
  • Visit the Waterworks Museum.
  • Feeling adventurous? Join the dassies on the rock face and abseil with Abseil Africa

Respect the Mountain:

  • Please never hike alone.
  • Ideally pick a buddy who’s familiar with the route you’re taking, especially if it’s your first time.
  • Stay on the path – no shortcuts!
  • Always let someone know which route you’re taking, and how long you expect to be.
  • Make sure you’ve stocked up on water, snacks, sunscreen, and have a fully-charged cellphone battery.
  • Save the slops for the beach and wear appropriate shoes.
  • Please don’t smoke or leave your cigarette butts on the mountain.
  • The flora and fauna are not yours for the taking – please respect them in their natural habitat.

 

 

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