Created for Coolers
We couldn’t be more stoked to announce our flagship Jack Black’s Brewers Lager is now in a Can! Light, good lookin’, and created for your cooler box, our first Can is here just in time for the change in season.
Cans are lighter, they’re easy to snap out of the recyclable 6-pack clip and they get cold fast, super-fast. It’s the same delicious liquid only now a little more convenient. Those lucky enough to travel know that craft globally is oh-so-often in a Can. So, while it’s taken us a wee while, we’ve finally takin’ the plunge and damn we like the way it feels.
The beer geeks will give you a hundred other reasons as to why Cans rock, but for us, we really just dig how badass they look in a cooler box filled with ice, or a back pack set for an adventure, or in a hand next to the braai! We also really like the way you can drain one, crunch it, and continue on your adventure. Broken glass begone!
Oh, and because you deserve it, the 440ml also comes in with some great value, giving you more delicious liquid for a great price. We’ve got a feeling that the future looks bright for Cans, so grab a 6-pack, get ‘em cold and start fostering your own long term relationship.
PS – Because re-using is one step up from recycling, if you’re in the area, we encourage you to bring in your gently-used recyclable Can clips in exchange for Jack Black stickers and high fives – where we’ll re-use them, insuring a long life before they make it to the recycling depot.
- 5 likes
Stories are part of our DNA.
Listening to peoples’ stories and sharing our own is how we connect on a day-to-day basis at Jack Black. Richard Wall has been telling stories through film for the better part of 20 years, so when he came to us with the story of Satori, we were all ears.
Satori is a film that follows the lives of a group of big wave surfers in Cape Town, South Africa. Their passion is riding the huge waves of the South Peninsula at two surf breaks – the infamous Dungeons (below the sentinel mountain in Hout Bay) and Sunset Reef (1km out to sea off the small seaside village of Kommetjie).
Image: Anthony Fox
Richard himself is in fact one of these surfers, and derived the name of the film based on his own personal experiences in the water. ‘Satori’ is an ancient Japanese word used by Buddhists meaning ‘sudden truth’ or ‘sudden moment of awakening’.
“Having a ringside seat and watching the human condition working with all that power is the greatest show on earth.” – Anthony Fox, photographer.
Satori’s narrative leans away from the dramatic action shots we’re so accustomed to with big wave surf films, focusing rather on the surfers and their connections to each another and the ocean. These otherwise everyday guys have found their Satori moment, and they steer their lives to follow it. The behind the scenes video below of Cass Collier illustrates just that. Cass Collier (along with Ian Armstrong) put South Africa on the world stage by their ‘colossal win’ the 1999 ISA Big Wave World Champs at Mavericks. The clip below shows Cass reminiscing about his introduction to big waves with his dad and how he became hooked on that Satori moment.
Along with Roddy Torr (long term friend of Richard’s and owner of Kommetjie Surf Shop) we’re proud to announce our partnership on this film. We’re so stoked to be able to help facilitate the coming together of these inspiring people, and unlock the rich stories they’ve got to share. The film will be developed over the winter months – we’ll be sharing more snippets as it moves. Watch this space!
Richard & Roddy, captured by Sean Thompson.
Image: Anthony Fox
Have a look at some more of Richard’s work.
- 4 likes
OUR NEXT CHAPTER
Looking back, it was an exciting, busy and challenging 2017.
We turned 10 years old! A time to reflect on where we’ve come from, and where we’re going. It’s been quite a ride. Some days it feels like we only started yesterday, while other days it feels as though we’ve been working at this for quite some time. We’ve grown up from our humble beginnings of me delivering kegs on my scooter and Meg cold-calling restaurant accounts, but at the same time we still so often feel like we’re finally just getting things going.
We’ve matured as a family business and keep on striving to make the best, most inspiring beer we can, while maintaining the best service levels to all our customers – which comes with its fair share of hurdles – with more moving parts than ever before. From increased production, sales, marketing, and distribution to a new Taproom… jeepers, we’ve been pretty busy.
With all of that in mind – the most important thing we insist on, and always come back to – is to remain true to our original vision – to make premium, well made, honest beer that is crafted with inspiration and full of flavour. Always.
Moving forward into 2018 – we see some challenges ahead, particularly in distribution. Based on this, we are excited to partner up with Heineken SA, to help take our brewery into 2018, and the next chapter of the Jack Black story.
We don’t think we could have chosen a better partner – a family-controlled company that operates in over 70 countries and is renowned for successful partnerships. Sure, they’re big, but they’re also pretty darn great.
Heineken will acquire a minority share, so myself and my team (who are not going anywhere) will retain control over our heritage, our recipes, our day-to-day operations, and our company’s future direction.
Essentially, we’ll have a partner that will help us expand our network and get our beer to all parts of the country, and possibly beyond. This means you’ll have better access to our beers, which at this point is something we’ve only dreamt about.
I can honestly say we’ve had great, genuine interactions with the team from Heineken and that we’re super stoked about our plans for the future, or frankly, we wouldn’t be doing this. We truly feel it’s the best thing for us and our business – to be able to achieve the potential we have as a brewery.
We look forward to this exciting new chapter as we continue brewing beers that we hope will inspire you, as much as they inspire us.
Yours in beer,
- 9 likes