Anti Animal Trafficking x Pint for a Purpose
We’ve all seen it; some super dodgy looking character trying to sell a cute puppy with a bandaged foot. What we might not know is this poor cute little puppy is usually stolen and maliciously hurt to pull on your heart strings. It’s a sight all too common, and one that must be stopped.
Our ambassador Ash Heeger holds this cause close to her heart, and we were thrilled when she linked us up with Anti Animal Trafficking (AAT), a self-funded group of badass volunteers who target the actual trade of these animals.
The goal of AAT is to prevent the abuse and trafficking of animals from happening in the first place. Together with the authorities, they work to apprehend the illegal hawkers (and hopefully get them incarcerated), confiscate the animal being traded and get the animal some much needed medical attention. The animals will then be shared with the list of foster volunteers and ultimately be given a loving home.
AAT need help in the form of donations (predominantly for vet bills) and also they need foster volunteers. For the month of September all proceeds from our Pint for Purpose will go towards this great cause. And who knows, maybe one day soon we’ll even get a brewery dog of our own ; )
On September 28th, we’ll be hosting a Fundraising Launch Day at the Jack Black Taproom, from 10h00 – 16h00. There’ll be live music, our world famous keg kitchen, great beer and some pretty cool raffle prizes from Chommies, Packleader, Lucky & Lou and Skinny Laminx. This is literally a day for the whole family – so come on down and support a good cause!
We are persistent, we are strong, and we are powerful – with your help.
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Soil for Life x Pint for Purpose
“Teach people how to grow their own food, improve their health and wellbeing, and nurture and protect the environment” – Soil for Life
As we embark on the next chapter of our business, so we turn our attention towards sustainability, not just in the materials we use but also in the way we treat our neighbour and add value to our community. We’re so fortunate that there’s an incredible organisation, Soil for Life, that embodies these values, just 5km up the road from us.
We first became interested in urban gardening in a personal capacity, many of us at work with young children, wanting to teach them about where food comes from, and how it’s grown. We also love to cook, and gosh there’s nothing like fresh veggies, or even just some herbs and spices, from your own garden. Admittedly, most of us don’t have a green thumb, but thankfully our Chief Food Officer, Chef Clara, has been helping us along the way. We’ve also been implementing systems around the brewery too, such as composting and worm farming (not as bad as it sounds – promise!) to make some green progress in the Taproom.
The more we learn about urban farming though, the more we began to understand its importance – not just in terms of spicing up a meal, but in terms of the future of the planet. Soil for Life are addressing some rather daunting issues in a rational and pragmatic way; where our food comes from, how we afford it, and how to ensure we can get it.
Since 2002, Soil for Life have helped people in economically challenged areas develop productive and sustainable home food gardens. Not only are they sharing skills and empowering people, but they are also guiding the narrative around a new consciousness; where does our food comes from and what effect does that have on us?
We’ve had a chance to spend time with their team and are really excited to be supporting this worthy cause with our next Pint for a Purpose. Over the next few months we can’t wait to share our journey with you, as we continue to add elements of sustainability to our own Taproom and personal lives.
Come down to the Taproom and join in!
Soiled Out – An Evening of Comedy
Thursday, 8 August 2019 at 18h00
A host of brilliant comedians with stand-outs like Nik Rabinowitz join us for Soil For Life’s annual fundraiser.
R250 per person for a laugh, a half pint and a meal.
Get your tickets online here.
Saturday, 31 August 2019, time TBC
Jack Black and Chefs Warehouse come together for the annual Farm to table Oyster Fest.
If you’re busy on those dates, just pop down when you can a sink a few Soil For Life Pints and know that its helping spread the love.
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Pint for a Purpose x Volunteer Wildfire Services
One of the most beautiful things about the Mother City has just got to be her wise old mountains. No matter where you are, they sit somewhere on the horizon, strong and steady, looking over us all. Because fynbos and fire go hand in hand, the bright choppers and fire trucks are almost as common a sight – not quite, but we’re making a point here. In and amongst the chaos and carnage of the fierce flames, whipped into a frenzy by gale force South Easters, are a bunch of true legends who battle the blazes hand to hand.
These firefighters work all over the Western Cape in some seriously dangerous situations. What started in 1999 has now become a 200 man-strong, super organized Non-Profit-Organization clocking over 56,000 active firefighting hours. These guys and girls are all ‘normal’ people, many with day jobs, all volunteering their time and energy to protect our beloved outdoor spaces.
We feel it’s time to pay it forward.
Our mountains are so precious to us. They’re our connection to our sense of place, community, and the greater outdoors. There’s almost no better beer than the one you have at the top of a climb, or the end of a run. So we’d like to use our beer to show thanks.
We’re super excited to announce that our next Pint for a Purpose will go towards supporting Volunteer Wildfire Services, where proceeds from our Cape Pale Ale – our ode to Cape Town and her mountains – will go towards much needed training and kit.
You know how it works by now. When you’re next at our brewery look out for the designated tap handle, repeat “One of these, please!” to your bar tender, and proceeds from your delicious beer will go towards this super deserving cause. Oh, and we are also running a competition whereby anyone who buys one of these pints stands a chance to win a keg party for you and your friends at the brewery.
Cheers to that, right?!
If you can’t make it down to the brewery pop into The Fireman’s Arms – every pint of Jack Black Lager will see R10 donated to the Volunteer Wildfire Services.
Look out for the following events during the month of May.
International Firefighters Day
Date: Saturday, 4 May 2019, 10h00
Where: Jack Black’s Tap Room
What: Jug special at the brewery. Buy a 2 litre jug and instantly donate R20 to VWS + stand the chance to win a ‘keg party’ at the brewery.
VWS Trail Run
Date: Sunday, 12 May 2019, 07h00
Where: Deer Park, Vredehoek, Table Mountain National Park
What: 10km and R20km trail run through the beautiful Table Mountain. But, it’s more than a day out on the trails – this challenge is designed as a fundraiser to continue to support VWS teams. The goal is to raise R20k, and we’re currently almost at 40%.
VWS Talk at Jack Black
Date: Thursday, 16th May 2019, 18h00
Where: Jack Black’s Tap Room
What: Come and learn about what the Volunteer Wildfire Services really does – a super cool demonstration of what happens from Call Out to Fire.
Food Truck Friday with VWS
Date: Friday 31th May 2019, 17h30
Where: Jack Black’s Tap Room
What: Come and enjoy delicious food and great beers with us and VWS where we’ll do a live draw for the winner of the keg party!!
*All wildfire images are courtesy of Volunteer Wildfire Services *
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Greenpop x Pint for a Purpose
It’s no secret we’ve got a deep, inescapable connection to the outdoors. The fresh, saltiness of the ocean. The clean, aromatic air of the mountains. We’re passionate about nature and feel it’s our duty to protect it.
The urban population in Africa is growing rapidly. As this happens, ecosystems come under threat. It’s important that natural spaces are protected and incorporated into urban landscapes, because when we conserve and restore ecosystems, everyone wins. This is the mission of Greenpop and we’ve joined their ‘Treevolution’.
Biodiversity promotes life. Without getting too scientific, functioning ecosystems produce oxygen, eliminate carbon dioxide, provide homes for animals, recharge groundwater, replace soil nitrates, and prevent erosion. Conserving or restoring a natural ecosystem is also a symbol of hope, a belief in the future, a positive wish for our communities and care for our planet. It brings people together and is a living, breathing gift to the generations to come. It’s pretty important.
So how does Greenpop protect and restore biodiversity? They collaborate with passionate, knowledgeable individuals and organisations who have years of experience, and run incredible environmental projects across Sub-Saharan Africa – including the likes of urban greening, reforestation, nature-based solutions, environmental art, conservation farming, climate change adaptation, and environmental education.
With their Reforest Fest happening later this month, we’re kicking off our partnership with a pledge to plant some trees – and you can get involved without getting your hands dirty. All you have to do is buy a pint! The more pints you buy, the more trees we’re able to plant in Greenpop’s Platbos Reforestation Project.
The Platbos Forest, Africa’s southernmost indigenous forest, is a botanical gem, but unfortunately unsustainable land-use practices have negatively impacted the area and its borders are a mass of alien vegetation – a serious fire threat. The Platbos Reforestation Project aims to clear the alien vegetation and reforest the cleared area with native flora. This will help to restore the indigenous forest and the biodiversity that it supports. Sounds good to us!
If buying a ‘feel-good’ beer isn’t enough and you’d prefer to get your hands dirty, you can join the team at Greenpop’s annual Reforest Fest – created to ensure thousands of trees are planted in the Platbos Forest annually. You can either buy your ticket online, head over to our brewery to enter our lucky draw raffle (where a pair of tickets is up for grabs!), or enter the competition to win a pair of tickets on our Facebook page.
Camp under the stars, dance to live local bands, play your part in planting 12 000 trees, and finish your day off with an ice-cold beer. See you there!
Facebook Competition T&Cs:
- This competition will start 5 March 2019 and close 10 March 2019.
- To enter and stand a chance to win pair of tickets to the Greenpop Reforest Fest Friends Weekend, simply tag the friend you’d like to take along within the competition post thread on our Facebook page (www.facebook.com/jackblackbeer)
- The prize includes: two complimentary tickets to the Reforest Fest Friends edition on 22 – 24 March.
- The prize excludes: anything not mentioned in the above – including transport and living costs, and camping gear.
- The winner will be selected by the discretion of the Jack Black team – and the decision of the winner is final.
- The winner’s name will be announced within the comments thread on 11 March. It’s the responsibility of the winner to then get in touch with the Jack Black team and provide their contact details for further correspondence. If a winner does not get in touch by end of day 11 March, a second winner will be chosen – and so on.
- The decision on the winners is final.
- We’ll make every effort to deliver the prize as described above, but due to the nature of the prize, it may be altered at any time, without notice, at our discretion.
- We’ll not be held liable in any way for any loss, damage, costs or expenses, or injuries experienced getting to or at the event.
- This competition is open to all residents of RSA over the age of 18.
- By entering this competition you agree to the T&Cs.
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Pint for a Purpose x City Farm Market
The spirit of community is everything to us. This, and our early beginnings selling beer hand-to-hand at local markets, is likely why we felt immediately connected to the Oranjezicht City Farm Market Day and the people behind it.
The City Farm Market Day is a community farmers-style market for independent local farmers and artisanal food producers. It’s a place for everyone and their dog (literally!) to gather, load their baskets with organic, fresh produce, sample some delicious food, and grab a cold beer.
But there’s so much more to the market than beautiful views and a chance to do your weekly shopping – it’s about bringing independent farmers and artisanal food producers together, nurturing local suppliers, and supporting organic city farmers. And the proof is in the pudding. When the market started about 6 years ago it was hard to find farmers producing organic food – but they now support around 30 organic farmers and have enough supply to be open on both Saturdays and Sundays!
With our joint Pint for a Purpose, we’re hoping to play a role in ensuring that the market can continue to support and uplift their farmers through their City Farm Market Farmers Support Programme – which provides farmers with access to funds for seeds, equipment, and farming support.
We’ve chosen to donate proceeds from our Cape Pale Ale tap at the brewery for the month of February. For us, Cape Pale Ale is our connection to nature and the outdoors – a perfect fit. There’ll be a second tap at Market Day on Sundays – this one running for the full year.
With their displays of fresh veggies, these taps are pretty easy to spot, so whether you’re heading to our brewery or the market this weekend, make a bee-line for the bar and grab yourself a fresh, cold, pint for a purpose.
We sat down with Sheryl Ozinsky from the City Farm Market to talk about what makes the market so special, and how our Pint for a Purpose can help to continue supporting their hard-working suppliers.
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