Greenpop x Pint for a Purpose
It’s no secret we’ve got a deep, inescapable connection to the outdoors. The fresh, saltiness of the ocean. The clean, aromatic air of the mountains. We’re passionate about nature and feel it’s our duty to protect it.
The urban population in Africa is growing rapidly. As this happens, ecosystems come under threat. It’s important that natural spaces are protected and incorporated into urban landscapes, because when we conserve and restore ecosystems, everyone wins. This is the mission of Greenpop and we’ve joined their ‘Treevolution’.
Biodiversity promotes life. Without getting too scientific, functioning ecosystems produce oxygen, eliminate carbon dioxide, provide homes for animals, recharge groundwater, replace soil nitrates, and prevent erosion. Conserving or restoring a natural ecosystem is also a symbol of hope, a belief in the future, a positive wish for our communities and care for our planet. It brings people together and is a living, breathing gift to the generations to come. It’s pretty important.
So how does Greenpop protect and restore biodiversity? They collaborate with passionate, knowledgeable individuals and organisations who have years of experience, and run incredible environmental projects across Sub-Saharan Africa – including the likes of urban greening, reforestation, nature-based solutions, environmental art, conservation farming, climate change adaptation, and environmental education.
With their Reforest Fest happening later this month, we’re kicking off our partnership with a pledge to plant some trees – and you can get involved without getting your hands dirty. All you have to do is buy a pint! The more pints you buy, the more trees we’re able to plant in Greenpop’s Platbos Reforestation Project.
The Platbos Forest, Africa’s southernmost indigenous forest, is a botanical gem, but unfortunately unsustainable land-use practices have negatively impacted the area and its borders are a mass of alien vegetation – a serious fire threat. The Platbos Reforestation Project aims to clear the alien vegetation and reforest the cleared area with native flora. This will help to restore the indigenous forest and the biodiversity that it supports. Sounds good to us!
If buying a ‘feel-good’ beer isn’t enough and you’d prefer to get your hands dirty, you can join the team at Greenpop’s annual Reforest Fest – created to ensure thousands of trees are planted in the Platbos Forest annually. You can either buy your ticket online, head over to our brewery to enter our lucky draw raffle (where a pair of tickets is up for grabs!), or enter the competition to win a pair of tickets on our Facebook page.
Camp under the stars, dance to live local bands, play your part in planting 12 000 trees, and finish your day off with an ice-cold beer. See you there!
Facebook Competition T&Cs:
- This competition will start 5 March 2019 and close 10 March 2019.
- To enter and stand a chance to win pair of tickets to the Greenpop Reforest Fest Friends Weekend, simply tag the friend you’d like to take along within the competition post thread on our Facebook page (www.facebook.com/jackblackbeer)
- The prize includes: two complimentary tickets to the Reforest Fest Friends edition on 22 – 24 March.
- The prize excludes: anything not mentioned in the above – including transport and living costs, and camping gear.
- The winner will be selected by the discretion of the Jack Black team – and the decision of the winner is final.
- The winner’s name will be announced within the comments thread on 11 March. It’s the responsibility of the winner to then get in touch with the Jack Black team and provide their contact details for further correspondence. If a winner does not get in touch by end of day 11 March, a second winner will be chosen – and so on.
- The decision on the winners is final.
- We’ll make every effort to deliver the prize as described above, but due to the nature of the prize, it may be altered at any time, without notice, at our discretion.
- We’ll not be held liable in any way for any loss, damage, costs or expenses, or injuries experienced getting to or at the event.
- This competition is open to all residents of RSA over the age of 18.
- By entering this competition you agree to the T&Cs.
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Pint for a Purpose x City Farm Market
The spirit of community is everything to us. This, and our early beginnings selling beer hand-to-hand at local markets, is likely why we felt immediately connected to the Oranjezicht City Farm Market Day and the people behind it.
The City Farm Market Day is a community farmers-style market for independent local farmers and artisanal food producers. It’s a place for everyone and their dog (literally!) to gather, load their baskets with organic, fresh produce, sample some delicious food, and grab a cold beer.
But there’s so much more to the market than beautiful views and a chance to do your weekly shopping – it’s about bringing independent farmers and artisanal food producers together, nurturing local suppliers, and supporting organic city farmers. And the proof is in the pudding. When the market started about 6 years ago it was hard to find farmers producing organic food – but they now support around 30 organic farmers and have enough supply to be open on both Saturdays and Sundays!
With our joint Pint for a Purpose, we’re hoping to play a role in ensuring that the market can continue to support and uplift their farmers through their City Farm Market Farmers Support Programme – which provides farmers with access to funds for seeds, equipment, and farming support.
We’ve chosen to donate proceeds from our Cape Pale Ale tap at the brewery for the month of February. For us, Cape Pale Ale is our connection to nature and the outdoors – a perfect fit. There’ll be a second tap at Market Day on Sundays – this one running for the full year.
With their displays of fresh veggies, these taps are pretty easy to spot, so whether you’re heading to our brewery or the market this weekend, make a bee-line for the bar and grab yourself a fresh, cold, pint for a purpose.
We sat down with Sheryl Ozinsky from the City Farm Market to talk about what makes the market so special, and how our Pint for a Purpose can help to continue supporting their hard-working suppliers.
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Going The Distance
We’re smiling from ear to ear to share that The 9 Miles Project have reached their goal – to raise enough money to buy a Quantum kombi and help their kids travel safely to and from their ‘haven’, the Strandfontein clubhouse.
If you didn’t catch our earlier blog post, The 9 Miles Project works with ‘at risk’ youth in coastal informal settlements and aims to provide them with mentorship and support. Based in Strandfontein Pavilion (Cape Town), the project is a refuge for youth who have very few positive role models in their lives. One of their challenges was the commute to and from their haven – the clubhouse. Initiated by like-minded legends Grant Cleghorn (from Gone Outdoor Supply Store) and Patrick Burnett (of Burnett Surfboards), an idea came about to fundraise enough cash to buy 9 Miles a kombi. To make this happen, Patrick worked with 4 of the older kids to make four beautiful, hand crafted wooden surfboards.
Marci’s board was auctioned off at our brewery in November for an incredible R70 000, and Shannon’s Mini Malibu went home with Kirsten Meyer, the lucky raffle winner. Both Kenzil’s Single Fin and Faieq’s Fish were sold in a private sale. To top it off, our friends at Wavescape were able to provide a significant contribution from the funds raised for the Wavescape Festival.
Reaching this milestone also brings us to the close of our first Pint for a Purpose – a dedicated tap in our brewery where proceeds go towards a cause in the community that we believe in. We kicked this initiative off with 9 Miles and are humbled to have been a part of their journey – even if just for a fleeting second. We have a restored faith in the goodness, tenacity and generosity of people like Nigel and his team. They are literally ‘going the distance’ every day, every week, every year. After spending some time at their club house and experiencing ‘The Long Walk to Freedom’ first hand, we’re beyond thrilled that those days are now a thing of the past. We encourage everyone to go out and see what they are doing, meet the kids and feel the power of positivity. We’re so thankful for what we’ve learnt, for the friendships we’ve made and for the inspiration gained. We look forward to keeping in touch with the 9 Miles team through our ambassador Matt Bromley – also an ambassador and inspirational leader for these amazing kids.
Hanging out at the 9 Miles Club House with our ambassadors Matt Bromley & James Puttick.
The Long Walk to Freedom
Keep an eye out for our next Pint for a Purpose, and support our cause by simply buying a beer.
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Pint for a Purpose x 9 Miles Project
Initially, we opened our Taproom as a space for friends and customers to come for a beer, meet the team, and understand the passion that goes into each and every batch we brew. One day we decided to open our doors to the world, and put the word out. It was a Friday and we brought in a food truck – just in case those who came were hungry. We were totally blown away by the turn out, with hundreds of people going out of their way, queuing to get in – in the pouring rain!
What we learnt that night really stuck with us. We’re part of an amazing community consisting of all walks of life. It’s this community that has played a vital role in the success of our Taproom and our brewery, and drives us to keep improving and brewing the best damn beer we possibly can. There are few things more rewarding than seeing people come together over a couple of beers in what we call ‘our home’. Everyone pays the same price, and everyone is here because they want to be.
Our community extends well beyond the borders of our brewery, and we’re constantly moved by the stories and meaningful work that we hear about on a regular basis.
It’s our community that’s inspired us to start our ‘Pint for a Purpose’ initiative – an initiative also adopted by our friends at Beerhouse from as early as 2014!
From today, when you come down to the brewery, you’ll spot a single tap different to the rest. Proceeds from that tap – this month, it’s our award winning Atlantic Weiss – will go towards the cause we’re currently supporting. The cause will change and so will the style of beer that runs through it, but the commitment will not.
Our first cause is the 9-miles Project, whose slogan is ‘Going the Distance’. The Project works with ‘at risk’ youth in coastal informal settlements and aims to provide mentorship and support. Based in Strandfontein Pavilion (Cape Town), the project is a haven and refuge for youth who have very few positive role models in their lives. One of their challenges is the commute to and from the safe haven – the clubhouse. Initiated by like-minded legends Grant Cleghorn (from Gone Outdoor Supply Store) and Patrick Burnett (of Burnett Surfboards), an idea came about to fundraise enough cash to buy 9-Miles a kombi.
“Walking to the project clubhouse is tough – especially in bad weather and with the fear of violence or abductions. The journey’s made because the clubhouse is a safe and positive environment but we are so grateful that, thanks to all involved, our dream of safe transport will soon become reality.” says 9 Miles founder, Nigel Savel. To make this happen, Patrick worked with some of the kids to make four beautiful, hand crafted wooden surfboards.
One of the boards will be auctioned at the Wavescape Art Board Auction (at the brewery on Nov 28th), one will be on sale in the Gone Store, and one will be up for grabs through a raffle. We have this last board on display at the brewery right now, so come on down and grab an ice cold Pint for a Purpose and a raffle ticket too at just R50 a pop.
If you’re not in the area, you can still contribute to this super worthy initiative by getting in touch with the 9 Miles team directly via firstname.lastname@example.org, or giving them a call on 082 997 8754 or 021 393 0436.
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