Nic’s always loved the underdog, and for many years that was us. We were pretty crazy, damn determined, and above all else, we were passionate about our beer – something Nic appreciated and wanted to support, no strings attached. Before we knew it, Nic was on the Masters podium at Cape Epic in baggies and a Jack Black cap. It was awesome to have someone connect with our brand in such a radical way, completely on his own accord. We were stoked!

Nic knows a thing or two about brands (he’s studied and worked internationally) and instead of choosing the corporate route following post graduate degrees, his entrepreneurial spirit led him to start his own company, Podium Sports, where he’s made a career out of finding and nurturing world-class athletes. A real life Jerry Maguire. A founding trustee of, a cycling and education development trust based in Stellenbosch’s Kayamandi township, Nic also looks to give back. The charity strives to improve the lives of children in the area, by providing them with a safe place to play, grow and develop. Watch this space, these guys are doing fantastic work.

With a thorough desire to explore and embrace new cultures and landscapes, Nic’s raced his bike all over the world, covering more countries than we have space to name – but for him, the Cape is still the most rewarding place to get out on two wheels. He’s probably most well-known for the more than 400 hours and 11 editions he’s put into the Epic, arguably the world’s toughest mountain bike race. And we hope he doesn’t stop. After all, there will always be ice cold beers at the finish.

But these days you’ll more than likely find likely find Nic hanging in Noordhoek with his wife Amanda and their 2-year-old son called Sam, who he’s training up to be a World Champion BMXer – no joke, you should see Sam on two wheels! Nic, it’s good to have you on board buddy.